How many blog posts per day?

Create blog content, develop advanced content, content distribution, email marketing, social media marketing-continuously list the content needed to create a content marketing strategy. 

Without defining your audience and developing a content marketing strategy, you cannot publish three articles per day. Once the strategy is developed, the first thing to determine is how often to publish the blog. There are many studies on why blog posts are an indispensable part of your inbound marketing strategy, but there are not many hard data on publishing frequency. This is because the frequency of blog posting largely depends on the goals you want to achieve through your blog.


Uploading blogger post
Photo by Ketut Subiyanto from Pexels

6 Things are more important than publishing blog posts every day or multiple times a day:

1. Your starting strategy

Your strategy is the basis of inbound procedures. But we often see companies start without a plan. They are full of energy and excitement, and both feet enter marketing. The first 45 days were exciting with the flow of content, but some changes occurred between 45 and 60 days. The number of pageviews began to decrease, and although the numbers looked good, visitors did not become customers. What happened next was that "the entire inbound marketing transaction" was postponed until later, but it never happened again.


2. Determine the audience

Determine who you want to write to. In other words, who is the target role? Who do you want to contact with your blog post? If you want to reach them effectively, you need to clearly understand who you are trying to reach, right? In order to really effectively write down all the characteristics of the target role and ensure that they are shared with everyone on the team.

Are you researching keywords and keywords related to your industry and topic?
Do you know the journey of the buyer in the target role?
Have you developed a plan to create content related to the buyer’s journey of the target persona?
Start with the plan, and then put your energy into creating what the target character wants to read.

3. Think like a viewer

Determine the types of questions that the target role is qualified to answer. Consider the conversation when meeting new prospects.
  1. What do they often ask you?
  2. What are their concerns?
  3. What do they want to know?
The answers to all these questions are perfect blog posts for you to write. By focusing the article on the question, they can show thought leadership and expertise in their answers, and it will be easier for you to find when someone does an Internet search.


4. Focus on quality rather than quantity

Do not post any names you do not want to use. If the quality does not meet your internal standards, please do not post it. Focus on creating the highest quality content. This means that the content will resonate with the audience, not necessarily Pulitzer Prize-winning material. The mediocre content will get a mediocre response.


5. Aim to publish 1 to 3 times a week

As long as you can meet quality standards, try to publish at least one to three blog posts a week. You’d better post only one blog that is truly valuable, rather than three mediocre ones. However, as we mentioned earlier, the frequency of blog postings largely depends on the goals you want to achieve through your blog.

For example, if your goal is to increase traffic and get clicks on your website through content, you want to publish frequently. If you focus more on brand awareness, the goal is to diversify the content. You want to establish a voice for your company, which means one or two smaller blog posts about useful information each week will appeal to your target audience.

Now I hope you must understood that uploading proper and best content is more imortant than the "how many blog posts per day?".

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