On Page SEO refers to all the operations you can perform on a website to optimize it for search engines. On the other hand, off-page SEO refers to operations that you can perform outside the website to help rank.
On-page SEO strategy include:
- Meta tags: properly formatted title tags, meta descriptions and titles (H1, H2, H3, etc.)
- Website structure: A website structure, each main service, product or theme has a separate page to make the page consistent with the keywords searched by potential customers.
- URL structure: The correct URL structure with keywords in the web page URL.
- Website Copy-writing: Well-written website copy-writing, providing the information that potential customers are looking for when searching and logging in to your website in Google.
- Pictures: Pictures named with relevant keywords in the file name, and alt attribute text.
- Contact information: Complete and accurate contact information, preferably in the footer of your website.
- Blog: You can often update the blog or other parts of the website with new content.
- Normalize: Make sure that every page on your website loads only in a different location.
- Sitemap: An XML sitemap that helps Google index all the pages on your website.
- Internal links: Internal links make it easy to browse between pages, and there are no broken links (404 errors).
- Website speed: A website that loads quickly can improve the user experience.
- Mobile Optimization: A website suitable for mobile devices, so mobile users can access and browse your website.
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