Top 10 Advanced SEO tips for Bloggers

If you want to write your own, you can keep a diary. The reason you publish a blog is because you want others to stay in touch with what you say, or because you know this is a valuable way to promote a website. Either way, you need someone to find you.

You already know the basics of SEO-include keywords in titles and titles, fill in meta descriptions, and promote your work on social media.

But to truly stand out in the highly competitive online content world, you need to move towards more advanced SEO skills. Here are some important advanced SEO tips that can start with your blog strategy.

1. Make keyword research part of your plan.

Regular bloggers know the importance of planning a calendar in advance. If you don’t spend time planning themes and deadlines for yourself, it ’s difficult to keep the release consistent. Every time you sit down and plan a calendar for the next few weeks, spend some time doing keyword research to understand the topics your audience is thinking about and the language used when looking for information about these topics.

Top 10 Advanced SEO tips for Bloggers

You can use many useful tools. Google ’s Keyword Planner is free, and it uses data collected by the company to gather what people are searching for in the world ’s most popular search engine. It not only provides information about how often people search for specific keyword words, but also information about people using keywords similar to the keywords you provide.

You can also find phrases commonly used by people by following similar searches provided by Google in the "People also ask questions" and "Searches related to ..." sections on the search engine results page.

2. Focus on long-tail keywords

Obviously, you want to rank general keywords that can roughly describe the work you do on your blog. If you provide health advice, then when people search for "Photo Shoot", it means that many people find you. However, if you search for the term, you will find that you are competing with some serious big names. Your blog may not let Feature Shoot, Chase Jarvis and Richard Bernabe occupy these top positions.
Top 10 Advanced SEO tips for Bloggers

However, when you think about it, many people who seek photo shoot will not use this general term-they are looking for specific information, such as "How to shoot proper photos" or "Photo Shoot Techniques. "

These more detailed and specific searches are called long-tail keywords, and for most websites seeking to improve their SEO, they are the most important keywords that focus on your work. They are less competitive, so you are more likely to appear on the first page and actually get some of the traffic for that semester.

3. Conduct SERP research on every topic covered by your blog.

Search result pages of all search engines never look the same. With the recent increase in rich search results, some searches will generate a simple list of links, some searches will display an answer box at the top, some searches will display product ads at the top of the results page, and some search results will display a map locally.

Knowing what the search results page for the words you want to target looks like is essential to understanding how to best optimize blog posts to occupy the best position on the page and ensure that your content stands out.

4. Optimize when relevant to get rich results.

If your SERP research finds that keywords do bring rich search results, then the method used to optimize the content should be based on the specific type of search results that won the page. In some cases, this will mean using architectural markup to help your content stand out in the main list of results, in other cases, it will mean optimizing your blog post to target featured snippets.
                          Top 10 Advanced SEO tips for Bloggers

Either way, you must know the goal you want to target in order to know how to use the best method to achieve the goal.

5. Optimize your picture for SEO.

Blogs can't just involve text. Every blog post you post should contain at least one picture, and sometimes more pictures. This can be a challenge for people who use words over visuals, but it ’s important that you not only spend time finding quality pictures for your blog, but also use them as an opportunity for further search engine optimization on the page.

Each picture you include in your blog post will provide you with additional opportunities to add keywords to the page. You can use alternative text, image file names, and possibly title text (if it can be natural and in a way that is useful to visitors) to insert the use of keywords into the page. These are several other ways to communicate the content of a webpage to Google.

6. Guest post on relevant blog.

The most difficult part of SEO is getting other sites to link back to yours. One of the best ways for bloggers to establish links to their blogs is to create valuable content for related websites. It may take a lot of work (you already know that good content will work), but it provides you a way to attract new audiences and increase the SEO authority of your website.

Identify blogs whose topics are similar or complementary to what you have written, and determine whether they accept guest posts. Then take some time to get familiar with the types of posts they post and the most popular topics among readers, and then come up with the idea of ​​a blog post to promote and write for them.

Prepare to be rejected, especially if you are targeting a blog with a large number of readers. However, every guest post you log in will introduce your blog to a new audience and provide you with the opportunity to link to your blog. Just make sure you do n’t overuse it, you can make your post look spam-post back one or two related links.

7. Internal links for old posts.

Internal links are not as valuable as external links, but they are still important SEO strategies. So far, most bloggers know that they will look for opportunities to link back to old posts when writing new posts, but how long do you think it will be to revisit your old posts to find opportunities to link to new posts that have been posted since then?

From time to time search your website for the main keywords that come to mind when you recently posted a post. Anywhere in an old post that uses these or similar keywords, you can use the keyword as an anchor text to add links to newer posts. This is a very simple step that can bring about real change.

8. Update old posts to stay up to date.

Creating new content regularly requires a lot of work. However, you can take the completed work one step further by regularly checking the blog for good old posts, but it may now be outdated.

Enhance these features with updated information and valuable tips or insights you missed for the first time. This is especially useful for posts that rank well but do not perform well. Therefore, everything you do on page 2 or page 3 is worth improving, so you can try to make it good on page 1.

9. Influencers featuring in your blog posts.

As with guest posts, finding a way to collaborate with influencers is a useful way to expose your blog to a wider audience. This may mean conducting interviews with them, featuring their famous quotes, pointing out examples of what they did well in blog posts, or citing suggestions (with links) they provide on the site.

By helping them, you can attract their attention and may enable them to share your blog posts with their audience, which may bring you new perspectives and followers.

10. Try different content formats.

Although blogging is primarily related to writing, it is a much more flexible format. You can add images, videos, info-graphics and podcasts to your blog as needed.

Branching into new content types may just be things that help you attract new audiences or connect with your current audience in new ways. Do some experiments to see how you like to use the new format and whether they will lead to more sharing, more post links or more audience engagement. Any content format that does this is worth creating more content.

Conclusion:

Blogging is one of the best ways anyone can improve SEO, but just having a blog and posting posts is not enough to stay competitive. Creating regular content that is always good is the hardest part.

By doing some extra work to take the work you are already working hard one step further, you can help your listeners find you more easily and ensure that your content works.

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