Google can handle URLs no longer than 2,000 characters. This means that the length of your URL does not directly affect the ranking of your website pages.
However, the length of the URL does affect the user experience (eventually it will still affect your SEO). Shorter URLs are easier to remember, easier to share on social media, and easier to use for advertising purposes.
Another positive effect: Short URLs containing no more than 74 characters can also be fully displayed in the Google SERP code snippet.
- Avoid using redundant stop words (the, a, an, etc.) or conjunctions (and, or) in the URL.
- Keep your URL as close to the root domain as possible.
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